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Fortune
Fortune
Alexandra Sternlicht

D'Amelio family's big bet to change the creator economy

(Credit: Michael Simon)

It’s after dark in Hollywood, and servers roam the floor of a private nightclub with trays of meatball bites, skewered caprese, and hot pink rhinestone-encrusted stilettos. 

While no one seems interested in the food, the guests—many of whom have upwards of 1 million TikTok followers—cannot stop snapping footage of the plated shoes. 

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