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Sports Illustrated
Sports Illustrated
Sport
Joseph Salvador

MrBeast, Charlotte Hornets Team Up for Unprecedented Partnership

MrBeast Charlotte Hornets Hornets James Donaldson Feastables NBA

The Hornets announced a new partnership with Feastables, the food brand founded by popular YouTuber MrBeast, on Monday. The move marks the first partnership between an influencer and an NBA team. 

MrBeast, whose real name is James Donaldson, is the most-subscribed individual on YouTube thanks to the variety of his videos. Donaldson, who’s known for expensive stunts and challenges, boasts 188 million subscribers on the platform. 

“We’re entering feast mode this season,” the team said on X, formerly known as Twitter.

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