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Fortune

Emma Burleigh

Inside the small business success story of Tony's Chocoloney, which rakes in $162 million yearly thanks to influencers and Gen Z values

Tony Chocolonely United States TikTok Hershey Walmart Aldi Ben Jerry Feastables Fortune Lindt

Young woman shops for chocolate in grocery store. (Credit: LAW Ho Ming / Getty Images)

Tony’s Chocolonely is a small business success story. Launched in 2005, the independent chocolate company has become a $230 million staple among young shoppers, competing with the likes of Lindt and Hershey. It has social media and Gen Z values to thank.

Sandwiched between Ghirardelli truffles and bags of Lindt on store shelves are colorful chocolate bars emblazoned with funky lettering: Tony’s Chocoloney products stand out.

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