A video of a Hershey's milk chocolate bar bending without snapping has circulated widely online, prompting debate about the company's manufacturing standards. The footage shows a consumer twisting the bar, which flexes completely rather than breaking, and has drawn criticism from consumers and public figures alike, including YouTube entrepreneur Jimmy Donaldson, known as MrBeast, who used the moment to make a direct statement about his own chocolate brand, Feastables.
Donaldson responded to the viral clip on X with a caption that read: 'This is why I started a chocolate company.' The post drew significant attention, with many noting that Feastables has positioned itself as a cleaner alternative to mass-produced confectionery, promoting shorter ingredient lists and fewer additives as its core selling point.
