The Latest Breaking News from Elf Cosmetics

e.l.f. Cosmetics is facing criticism after hiring comedian Matt Rife, who previously joked about domestic violence, raising questions about the brand's commitment to women's empowerment.

Yet another "WHY?!" in branding...

Last month, Katherine Legge became the 17th woman to race at the top level of NASCAR when she made her Cup debut at Phoenix Raceway. The experience made enough of an impression that she has made plans to return -- and since last week's announcement has been working to expand…

Legge, 43, will drive DCR’s Rick Ware Racing-partnered No. 51 Honda and feature primary sponsorship from e.l.f. Cosmetics. In expanding its partnership with Legge, e.l.f. Cosmetics becomes the first-ever beauty brand to serve as a primary sponsor of an entry for the Indy 500.

Actress Shannen Doherty shares her cosmetic journey, discussing Botox, facelift considerations, and evolving views on beauty and aging.

Alexia Nepola clarifies bruise from cosmetic procedure mishap. Drama unfolds among 'Real Housewives of Miami' cast members.

Here lies the power of a good Super Bowl commercial.

Consider this your ultimate introduction to the cosmetics space

Neutralise discolouration with these concealers, primers and treatments