The Latest Breaking News from Elf Cosmetics

Co-Founder of a popular $3 billion makeup brand renounces fortune to become a Catholic priest

Scott-Vincent Borba, co-founder of e.l.f. Cosmetics, found immense wealth and fame but felt empty. He is now giving away his fortune, including his beach house and Aston Martin, to become a Catholic priest. Borba's journey highlights the struggles of millennials with burnout and the pursuit of material success. His story…

The Economic Times · May 14

Katherine Legge secures last-minute deal to attempt Indy 500/Coke 600 Double next week

Legge has put together a surprise deal to attempt the Double this year, securing a ride for NASCAR's longest race

Motorsport · May 13

e.l.f. Cosmetics co-founder donates multi-millionaire fortune to charity while becoming Catholic priest

IN FULL

The Independent UK · May 12

Canceled Comedian Matt Rife Backs Sydney Sweeney Over Controversial Ad Campaign

“I figure if we start the show with domestic violence, the rest of the show should be smooth sailing.”

Bored Panda · Aug 24, 2025

What is the Matt Rife Controversy? The Domestic Violence Joke He Made Before Beauty Brand e.l.f. Hired Him

e.l.f. Cosmetics is facing criticism after hiring comedian Matt Rife, who previously joked about domestic violence, raising questions about the brand's commitment to women's empowerment.

International Business Times UK · Aug 18, 2025

E.l.f Cosmetics thought Matt Rife was a perfect choice to represent them. It’s not going well

Yet another "WHY?!" in branding...

The Mary Sue · Aug 15, 2025

E.l.f Cosmetics Responds (Pathetically) To Backlash After Campaign With Matt Rife

“Did nobody sit there and say, ‘Hey, in 2025, when there is an absolute epidemic of violence against women, let’s not choose to have the face of our campaign be a man who jokes about domestic violence?’”

Pedestrian.tv · Aug 15, 2025

Tracee Ellis Ross Nails the Fisherman Aesthetic Thanks to Her Fishnet Hair Accessory

The marine-inspired trend is coming for beauty, too.

Marie Claire · Jul 21, 2025

Effortless elegance, no splurge required—e.l.f.’s Holy Grail products deliver luxe results for less

The results speak for themselves

Marie Claire · May 8, 2025

Kasey Kahne's return hindered by early wreck with Katherine Legge

Kasey Kahne's anticipated return and Katherine Legge run ended early, and quickly Satuday as the two came together just over 50 laps into Saturday's NASCAR Xfinity race at Rockingham, leaving both with significant damage.

Motorsport · Apr 19, 2025