
Scott-Vincent Borba lived a life that would have gotten thousands of likes on social media. He was the co-founder of e.l.f. Cosmetics, the brand now worth about $3 billion, giving $7,000 diamond facials to Mila Kunis, partying with Paris Hilton and Kim Kardashian, and driving an Aston Martin convertible down the California coast. By every standard that modern culture told him to care about, he had made it. However, he was miserable.
“I was at a party, and I was very, very unhappy,” Borba told OSV News. “I just felt like I was empty. I was exhausted. I was burning the candle on both ends."