Sports are great and all, but when it comes to the Super Bowl, I will shamelessly own up to the fact that I’m watching for the commercials—not the field goals. Last year, my undivided attention went to Jennifer Coolidge’s e.l.f. Cosmetics promo, in which the White Lotus star single-handedly convinced the world that she’d play a great dolphin—and that the drugstore brand’s Power Grip Primer deserved a shot. (Following the commercial, the brand saw a 64 percent increase in product purchases.)
