Companies are really just making mistakes left and right with their marketing anymore. E.l.f Cosmetics, an affordable and well respected make-up brand, decided to partner with a man who has made jokes about women and domestic violence. Like, how is that a “good fit” for you?
Rife, who became a well-known “comedian” because of his crowd work on TikTok, put out a comedy special on Netflix in 2023. It was controversial because once fans saw what his actual comedy was like, they realized that Rife wasn’t really that funny. Instead, he’s just kind of offensive. Since the special’s release, Rife hasn’t really been the TikTok darling he once was.
