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The Latest Breaking News from Curry Brand

LI-NING Announces Long-Term Partnership with Stephen Curry and Curry Brand

BEIJING, June 2, 2026 /PRNewswire/ -- LI-NING today announced a long-term partnership with 4x Championship titles, 2x MVP and Olympic Gold Medalist Stephen Curry and Curry Brand. Built on long-term brand co-creation, the partnership will focus on multi-category performance product development, sports culture initiatives, and engaging the next generation, as…

AAP

Steph Curry Wears Nike Shoes After Under Armour Split: Will Apparel Giant Help NBA Star's 'New Beginnings?'

Under Armour (NYSE:UA)(NYSE:UAA) investors who aren't over the news that the company and NBA star Steph Curry have parted ways may have wanted to look away as things got worse over the weekend.

Benzinga

Surprise Split At Under Armour As Curry Brand Breaks Away

Under Armour, Inc. (NYSE:UA) on Thursday disclosed the expansion of its fiscal 2025 restructuring plan and raised its fiscal 2026 adjusted operating income outlook.

Benzinga

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Steph Curry Left Under Armour: Here Are The Brands Who Might Carry His Products Next

Steph Curry ends 13-year Under Armour run on 13 Nov 2025, unleashing Curry Brand for major deals. Nike eyes reunion; On & Hoka enter the race.

International Business Times UK

How Much is the Curry 13? Shoe Becomes the Last Ever Curry Brand x Under Armour Product Amid Split

The Curry 13 launches in February 2026, with Under Armour paying £73M in separation costs—almost matching the £76-£91M its global basketball business generates annually.

International Business Times UK

Why Did Curry Leave Under Armour? NBA Star Walks Away to Take Total Control of His Brand

Steph Curry and Under Armour split as Curry Brand goes independent. The move gives Curry creative freedom but hinges on a massive £195m UA restructuring plan.

International Business Times UK

Steph Curry Debuts De'Aaron Fox's Signature Shoes on Court in Warriors-Timberwolves

The Warriors star strayed away from his own signature shoe Friday night, but he still stayed on brand.

Sports Illustrated

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Lakers Rookie Signed to Steph Curry’s Brand After Emotional Meeting With Hero

The Warriors guard moved Quincy Olivari to tears in the preseason.

Sports Illustrated

Curry Brand signs Japanese guard Keisei Tominaga

Japanese guard Keisei Tominaga is the latest athlete to sign with Steph Curry's signature "Curry Brand."

USA Today Sports Media Group

De’Aaron Fox signs with Curry Brand

Steph Curry's under armour brand has it's first signature athlete.

USA Today Sports Media Group

Steph Curry debuts new signature Curry 11 shoes

A new edition of Curry Brand signature kicks are on the way.

USA Today Sports Media Group

Why the Curry Brand boldly brought back the Steph Curry signature shoe everyone mercilessly roasted in 2016

The Curry 2 is back and better than ever.

USA Today Sports Media Group

Report: Steph Curry signs long-term extension with Under Armour

The nine-time All-Star guard has inked a new long-term extension with Under Armour.

USA Today Sports Media Group

Steph Curry nearing $1 billion lifetime endorsement with Under Armour: report

Stephen Curry is practically synonymous with a handful of things: the Golden State Warriors, 3-pointers, on-court taunts.

Tribune News Service

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USA Today Sports Media Group

Report: Warriors’ Steph Curry nears lifetime contract with Under Armour

Steph Curry is reportedly on the verge of signing a massive lifetime deal with Under Armour.

USA Today Sports Media Group

Warriors’ Steph Curry debuts new Curry 10 signature sneaker at Curry Camp

Steph Curry debuted his new signature Curry 10 sneaker at his camp.

Sports Illustrated

Stephen Curry Talks Evolution of His Signature Sneaker Line

The four-time champion is gearing up to release his 10th signature sneaker and bring back some of his most memorable shoes.

People

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