The Curry 13 will launch in February 2026 as the final collaboration between Curry Brand and Under Armour. However, the costs facing the sportswear giant go far beyond retail expenses. Under Armour is paying £73 million ($95 million) in separation charges—an amount that nearly equals the annual revenue of its entire global basketball division.
On Thursday, Under Armour and Steph Curry announced their split, revealing that the £73 million (£95 million) restructuring costs are primarily linked to ending their partnership. This figure is disturbingly close to the £76 million to £91 million ($100 million to $120 million) the company's basketball division—including Curry Brand—expected to generate in revenue for fiscal 2026.
