Stephen Curry is practically synonymous with a handful of things: the Golden State Warriors, 3-pointers, on-court taunts.
Another among that list is the apparel company Under Armour, which has sponsored Curry since 2013, before the Warriors became perennial contenders and he became a global superstar.
Now Curry and Under Armour are nearing a deal to be joined at the hip — and on the dotted line — for much longer.