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Sports Illustrated
Sports Illustrated
Sport
Jarrel Harris

Stephen Curry Talks Evolution of His Signature Sneaker Line

Stephen Curry SI SC Curry Brand UA Under Armour USA TODAY Sports

Stephen Curry is set to join an exclusive club of NBA superstars who have 10 or more signature sneakers when the NBA season tips off in October. Michael Jordan, Kobe Bryant, LeBron James, Kevin Durant, Chris Paul, Carmelo Anthony and Derrick Rose are the only players to ever reach the milestone. The four-time champion launched the Curry Brand in partnership with Under Armour in 2020. Since the launch, Curry has released two signature sneakers and signed UConn basketball star Azzi Fudd to an NIL deal underneath his SC30 Inc. brand.

Sports Illustrated spoke to Curry about his offseason after winning his fourth title, his signature sneaker line and what’s next.

This interview has been edited and condensed for clarity.

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