BEIJING, June 2, 2026 /PRNewswire/ -- LI-NING today announced a long-term partnership with 4x Championship titles, 2x MVP and Olympic Gold Medalist Stephen Curry and Curry Brand. Built on long-term brand co-creation, the partnership will focus on multi-category performance product development, sports culture initiatives, and engaging the next generation, as LI-NING and Curry Brand move forward together to shape what's next for global sports brands.
Founded in 1990 by Mr. Li Ning, a world-renowned Olympic gymnastics champion, LI-NING is a professional sports brand shaped by an athlete's understanding of sport, performance and long-term dedication. That foundation creates a natural connection with Curry, considered to be one of the most influential athletes of his generation. Curry has redefined modern basketball through transformation and innovation which has inspired a new generation of athletes. The partnership is grounded in Mr. Li Ning and Curry's shared belief in the power of sport, and driven by a strong alignment between LI-NING's and Curry Brand's vision and values.
