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International Business Times UK

Rohit David

Steph Curry Left Under Armour: Here Are The Brands Who Might Carry His Products Next

Steph Curry Stephen Curry Under Armour NIke On Curry Brand Hoka NBA UA Shams Charania

Steph Curry ends Under Armour era in 2025 — Will Nike reunite or On/Hoka surprise? (Credit: Steph Curry Instagram Account Photo)

On 13 November 2025, NBA superstar Stephen Curry stunned the athletic apparel world by announcing a mutual split from Under Armour after 13 transformative years, unleashing his Curry Brand into sneaker free agency and fuelling a frenzy of speculation.

This high-profile Under Armour-Steph Curry breakup, reminiscent of his bold 2013 defection from Nike, ignites a bidding war for the 37-year-old sharpshooter's endorsement empire, potentially worth hundreds of millions in royalties and equity.

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Bar where Jane Doe says she drank before going to Cornell fraternity says it didn’t serve her

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‘Moonies employees strictly followed the rules and did not serve alcohol to any underaged guests,’ the bar said in a statement

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One subscription that gives you access to news from hundreds of sites

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US military restricts troops from leaving the base in Okinawa after Marine is arrested in a killing

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These Minnesota Parents Were Censored at a Public Meeting for Saying School Employees' Job Titles

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