Steph Curry’s signature sneaker line got off to a great start in 2015 after the Warriors won the NBA championship.
But the very next year? Things took a bit of a left turn. Under Armour released the Curry 2 Low and the internet absolutely roasted them. Mercilessly. They didn’t hold anything back. It was an absolute moment — a funny one for the rest of us and a seemingly painful one for the shoe.
It couldn’t have been too painful, though, because Curry’s new brand brought the shoes back in a new, updated form on April Fool’s Day. The look is much sharper than before.
But the question is still why? Why bring this sneaker back after everyone completely ripped it apart? The Special Delivery team got a chance to unbox the shoes and chat with Steve Segears, a senior merchant on the Curry Brand team, to figure out why.
Here’s part of that conversation. Enjoy.
