The Latest Breaking News from BRP

Can-Am's Pulse, Origin, and Maverick R pick up Stevie Awards across two separate classes, beating out thousands of competitors from all over the world.

BRP Inc. (NASDAQ:DOOO) reported better-than-expected second-quarter financial results on Friday.

José Boisjoli, President and Chief Executive Officer of BRP—the parent company to Can-Am, Sea-Doo, and Ski-Doo—is retiring after a 22-year stint at the company. The company is now looking for his successor.

If you were the slightest bit interested in motorcycles, technology, or both circa 2017 to 2019, then chances are good you've at least heard of Alta Motors. And if you were deeply interested, well, then you probably have certain feelings about Alta, its rise, and its subsequent (and very sad)…

There's something to be said about first-year products. Doesn't matter who they're from, nor how good ramping up production goes, there's always something that seemingly occurs when you're putting together something at scale for the first time. 

There's no shortage of news on KTM at present. The Austrian motorcycle brand has increasingly become the topic of everyone's conversation as, well, they done screwed up. And screwed up badly. 

The current motto for Canadian powersport manufacturer Bombardier (BRP) is "Powersports and nothing else." That's not exactly true, as the company's actual motto is "Adventure by design." But in recent months, as the market has shrunk, global economic turmoil has taken hold, and everyone's tightened their belts, the manufacturer has…

[UPDATE May 14, 2025: On Monday, May 12, representatives from the US and China agreed to two things: a 90-day pause in their ongoing international trade tiff, and a mutual de-escalation of the exorbitant tariff rates each country had imposed upon goods from the other.

It's a strange time to be in the world, let alone in the powersports industry. And yet, plenty of people are. I've been asking folks from across the industry for their thoughts about the current, ever-evolving situation, as well as what their respective companies plan to do about it.