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Sport

BRP Sells Last Boat Brand, Highlighting a Worrying Powersports Trend

Things haven't been good to the biggest names in the powersports industry as of late. BRP had to sell off one of its marine brands, Yamaha discontinued its snowmobile lineup, Polaris had some not-so-insignificant layoffs, and now BRP is taking another hit.

Earlier this month, the Canadian company announced that it has entered into a definitive agreement whereby members of the Marcott family, owners of Bentley Pontoons, will be acquiring Manitou assets in Lansing, Michigan.

This sale comes not long after BRP decided to sell off its Marine business. This might seem like a huge loss for one of the biggest names in powersports, but the reality is it's necessary for it to double down on its core powersports activities, which should help to ensure the long-term success of the company.

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