BRP has officially rebranded its adventure booking platform. What used to be called Uncharted Society is now BRP Experiences, a new portal where people can book guided adventures using the company’s machines all over the world.
The interesting part isn’t the name change. It’s what the platform says about how powersports companies are thinking about the future: You don’t actually need to own anything.
That’s the whole point. BRP Experiences is built around the idea that the first time someone rides a Ski-Doo snowmobile, a Sea-Doo watercraft, or a Can-Am three-wheeler might happen on vacation, not at a dealership. Instead of buying a machine first and figuring out what to do with it later, riders can book an experience, show up, and go ride. In other words, the industry’s old formula is being flipped on its head. Experience first. Ownership later.
