To be blunt, the powersports industry has been having a rough couple of years. Even the biggest names, like Polaris, haven't been spared from the current economy and tariff uncertainties. And as much as I love throwing a leg over Can-Am products, I assumed the brand was facing similar problems as its biggest competitors, but its latest expansion would suggest things aren't so bad for BRP Inc.'s poster boy.
BRP, which is also the parent company of Sea-Doo and Ski-Doo, has just opened its first flagship store in Europe in partnership with a new dealer, Canadian Motors. The store is located on Boulevard du Montparnasse, Paris.
Of course, Paris isn't the first place you'd think of for buying snowmobiles or personal watercraft (PWC), but this store will solely showcase offerings from Can-Am. Specifically, this location will focus on promoting the two and three-wheeled offerings from the brand, like the Pulse and Origin electric motorcycles, along with the latest addition to the Canadian company's three-wheeled lineup, the Canyon.
