The Latest Breaking News from Benelli

The TRK 902 Stradale trades dirt for asphalt, combining Benelli’s 904cc twin engine with a new touring setup and premium rider tech.

Recent years have given birth to quite a wide selection of cruisers. Of course, the big-bore V-twin cruisers from the likes of Harley-Davidson and Indian continue to thunder along. But perhaps more importantly, the cruiser segment has branched out to include small-displacement machines, too.

We’ve talked about this time and time again. Today’s motorcycle industry is plagued by bikes that are too big and too expensive for many people to buy. In the past, particularly in the time of the pandemic-fueled spending spree, big and expensive bikes were seen as aspirational lifestyle symbols. But…

Harley-Davidson is getting crushed under the weight of its cruiser-centric business model. Over the last three decades, it's spent billions on pushing over-weight, over-priced HOGS to rich Boomer dentists who wanted to cosplay as Hells Angels members only for the Motor Co. to now be up a creek without a paddle…