The adventure bike segment keeps on growing, and new manufacturers, particularly those from China, are taking advantage of this. EICMA 2023 revealed a handful of new Chinese-made adventure bikes ranging from small-displacement entry-level models to premium bikes with cutting-edge tech and performance. The latest of which comes from a fairly new company called Moto Bologna Passione, and while its name may sound Italian, it actually isn’t as Italian as you think.
You see, MBP is a new company founded by the Keeway group. Subsequently, Keeway’s parent company is none other than Chinese motorcycle empire Qianjiang Motor, also known as QJ Motor. So yes, MBP may have European roots, but it’s well and truly a Chinese company, and its products are made in China by Chinese workers. That being said, MBP hopes to take the European market by storm with its newest adventure bike, the T502X.
