Benelli, a motorcycle brand experiencing rapid growth, is part of the Qianjiang Group in China, with its origins tracing back to Italy. Notably, the company continually introduces a stream of new models in the Chinese market. Nevertheless, one standout among these models, designed for the global market, has garnered significant success, particularly in Italy: the new Benelli TRK702.
The Benelli TRK 702 has achieved an impressive milestone by registering over 1,000 motorcycles in the Italian market in just a little over a month since its debut. This achievement underlines Benelli's successful price-driven strategy, as the TRK 702 is the most affordable middleweight ADV at just 7,490 Euros (about $7,898 USD). This approach mirrors the one that catapulted its predecessor, the TRK 502 model to popularity in the Italian ADV segment. The TRK 502 continues to be a popular model even several years after its debut.
