We’ve talked about this time and time again.
Today’s motorcycle industry is plagued by bikes that are too big and too expensive for many people to buy. In the past, particularly in the time of the pandemic-fueled spending spree, big and expensive bikes were seen as aspirational lifestyle symbols. But these days, it’s clear that consumer preference is shifting.
The numbers don’t lie, and it’s obvious that affordability and approachability are very important factors in today’s market. And that’s why Harley-Davidson has been struggling lately. The iconic American brand has always been about big, heavy cruisers with massive engines outputting power figures smaller than bikes with engines half their size. Needless to say, this is no longer what the vast majority of riders want.
Sure, Harley has diversified its portfolio in the global market to include models like the X440 in partnership with Hero MotoCorp of India and the X350 and X500 via a partnership with Chinese manufacturer Qianjiang. But none of these bikes are available in the US. A missed opportunity? You bet your ass—even a bunch of Harley “purists” disown them completely.
But take a look at this Harley-Davidson dealer in Chiryu, Japan. It released a commissioned custom build of the Harley X350, the MoCo’s smallest-displacement model in its entire global catalog. And sure, it’s different from pretty much any other Harley as it isn’t really a cruiser, and is powered by a 360-degree parallel-twin (gasp). But that doesn’t necessarily mean it’s any less cool.
For starters, it’s rocking an eye-catching lime green colorway complete with chromed out engine covers. It gets a bunch of bolt-ons, too, like an aftermarket exhaust system, aftermarket mirrors, and a fender eliminator kit. In fact, Harley-Davidson Chiryu is so proud of its creation that it featured it in its magazine.
One thing I found particularly interesting, however, is how this thing sounds. I keep forgetting that this thing is powered by a Benelli 360-degree parallel-twin, so its exhaust note is a silky smooth hum rather than the typical growl associated with a big V-twin. Plus, this thing’s ergonomics are more naked bike than they are cruiser. So yeah, it’s a bit odd, if not refreshing, to see a Harley sound and be ridden in this way.
But what do you think? Is the Harley X350 a bike you’d ride and customize? More importantly, is there a place for this thing on US roads, and will Harley even consider manufacturing it stateside to escape the impending tariffs on all things made in China?
Share your thoughts in the comments below.
Source: Harley-Davidson Chiryu
