Among the launches of Benelli at EICMA 2023 was the stylish and rugged BKX 300. First unveiled in concept form earlier in 2023, the BKX has the younger generation of riders in mind, thanks to its approachable performance, radical and futuristic styling, and go-anywhere performance. It’s the latest addition to the growing number of entry-level adventure-focused machines that have made their debuts at EICMA, so let’s dive right into the specifics.
As you probably know, Benelli is a motorcycle company with Italian roots, but has been owned by Chinese motorcycle giant Qianjiang (QJ Motor) for quite some time now. According to Benelli, the new BKX 300 has been developed at Benelli’ Style Center in Pesaro, Italy, the birthplace of the Italian brand.
