Microsoft goes back to Xbox and ditches Microsoft Gaming as new leaders admit "players are frustrated" with the console and pricing: "We have to be honest about where we are" Here comes the re-rebrand GamesRadar · Apr 23
"Xbox will be where the world plays": Microsoft confirms Xbox is once again looking into acquisitions, huge manifesto for the future detailed In a new memo penned by Xbox CEO Asha Sharma and its CCO Matt Booty, Microsoft details its vision and plans for the future of the Xbox brand Windows Central · Apr 23
‘We are Xbox’: New leadership further pledges to bring brand back to its previous glory They're saying and doing a lot of the right things so far. Destructoid · Apr 23
Xbox is back as Asha Sharma scraps Microsoft Gaming in favor of the 'Return to Xbox' initiative Microsoft is scrapping its corporate "Microsoft Gaming" brand to refocus on its core identity: the "Return of Xbox." Windows Central · Apr 23
Xbox has a new Game Pass tier in testing: "Starter Edition" appears in the code, includes limited cloud streaming and first party games (UPDATE) Ahead of an official announcement, the code for Xbox Game Pass and Xbox Cloud Gaming suggests that a new "Starter Edition" may be imminent for reveal. Windows Central · Apr 23
Forza Horizon 5 sold 5 million copies on PS5 — proving at least for live service the move away from exclusives makes sense Forza Horizon 5 hits 5M sales on PS5, proving multiplayer Xbox hits thrive when they go multi-platform. Windows Central · Apr 23
Report claims a new 'pick-your-own' Xbox Game Pass plan is in the works, allowing users to decide what content they want for their membership This comes after Xbox cut the price of Game Pass Ultimate TechRadar · Apr 23
Older Call of Duty games are coming to Game Pass in 2026 The series isn't day-one on Game Pass anymore, but there's hope for the back catalog. PC Gamer · Apr 22
“Teaming up again” — Xbox CEO signals deeper Discord integration built around Game Pass flexibility and cross‑platform play Xbox CEO Asha Sharma has hinted at a renewed partnership with Discord, potentially tied to increased flexibility in Game Pass. While details remain unclear, the move follows recent pricing changes and ongoing speculation around new subscription tiers and features. Windows Central · Apr 22
Xbox is reportedly taking a ‘pick your own plan’ approach to Game Pass Great things are happening, maybe. Destructoid · Apr 22
Hideo Kojima sparks Xbox Project Helix speculation as he meets execs to pose with a mysterious box – but the reality probably isn't that exciting It's a bit too small GamesRadar · Apr 22
Call of Duty games coming to Xbox Game Pass on day one lasted all of two releases as Microsoft announces big changes and a welcome price cut Xbox is decreasing the cost of Game Pass Ultimate and PC Game Pass, though it comes at the cost of day one Call of Duty games. TechRadar · Apr 22
Did Asha Sharma kill another ill-fated Xbox project? The "Xbox Mobile Store" seems to be dead. [UPDATE: Xbox responds] Previously announced for launch in July 2024, the ill-fated Xbox Mobile Store seems to be dead, with all test URLs relating to it now hitting a 404 error. Windows Central · Apr 22
Xbox is giving Game Pass Ultimate a rare price cut — but there's a Call of Duty catch Xbox is lowering the price of Game Pass Ultimate to $22.99, but the trade-off is that future Call of Duty games will no longer be Day One. Tom’s Guide · Apr 21
Windows Central · Apr 21 Baldur's Gate 3 director reacts to Xbox Game Pass removing Call of Duty from day one access alongside price drop — "It is a good thing creatively" Due to Microsoft's new Xbox Game Pass Ultimate price drop, Call of Duty games won't come to it day one anymore — something that may benefit the series.
Windows Central · Apr 21 "I think I know someone who would be perfect for that role": Is former Xbox director Larry Hryb 'Major Nelson' teasing interest in Microsoft's Xbox senior manager position? Microsoft recently opened up a new Xbox brand senior manager position, and a comment from ex-director Major Nelson has many wondering if he's going for it.
PC Gamer · Apr 21 Xbox Game Pass prices are going down, but future Call of Duty games won't be added until 'about a year' after they launch The new prices are still higher than they were before last year's price hike.
Tom’s Hardware · Apr 21 Microsoft announces surprise Xbox Game Pass price cuts, ends day one Call of Duty inclusion — Ultimate down to $22.99 while PC Game Pass drops to $13.99 Microsoft surprise-drops significant Xbox Game Pass price cuts
Windows Central · Apr 21 Xbox Game Pass price gets a massive price cut — Here's the details and the fate of Call of Duty for 2026 After last year's wildly unpopular 50% price hike, Microsoft has reverted a ton of it. Fortnite Crew, Ubisoft Classics will remain, previous Call of Duty games will too, but this year's will be a retail-only affair. What's going on?
Dot Esports · Apr 21 Xbox Game Pass is becoming cheaper with Call of Duty no longer a part of it Asha Sharma's first big decision.
T3 · Apr 21 Xbox Game Pass Ultimate price plummets – but there's a catch A big price drop arrives for Xbox Game Pass Ultimate membership, but not without cost
GamesRadar · Apr 21 The price of Xbox Game Pass Ultimate is falling, and all it cost was day one access to new Call of Duty games Xbox CEO Asha Sharma has lowered the cost of Game Pass Ultimate and PC Game Pass following poorly received price hikes in 2025 for the Xbox subscription service
The Guardian - UK · Apr 21 New Call of Duty games will no longer be part of Xbox’s Game Pass Microsoft has also reduced the price of its Xbox Game Pass video game subscription service, Microsoft Gaming boss Asha Sharma has announced
Windows Central · Apr 21 "Project Helix will be available as a 1st party Xbox console": Microsoft pushes back on swirling third-party hardware rumors While OEM devices are not ruled out, the company remains committed to building and selling its own hardware, offering clearer direction amid ongoing speculation.
Windows Central · Apr 20 It's time for Xbox to stop apologizing for its existence If there's one thing I think Xbox should change under new CEO Asha Sharma — it's in how Xbox presents itself to the public. Xbox needs to stop hiding.