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Windows Central
Windows Central
Technology
Jez Corden

Did Asha Sharma kill another ill-fated Xbox project? The "Xbox Mobile Store" seems to be dead. [UPDATE: Xbox responds]

Xbox logo on a smartphone screen with a thumb hovering over it.

Original article: One of Microsoft's more ambitious initiatives over the last few years was the creation of an Xbox Mobile Store, but that project now seems to be thoroughly dead.

Although it might've been killed prior, Xbox CEO Asha Sharma has been intent on cutting Xbox projects that stray beyond the core of what Xbox traditionally is. She removed the "This is an Xbox" marketing push, which perhaps would've made more sense if indeed Xbox had a mobile store. She also reverted the Xbox Game Pass 50% price hike just yesterday, and now it seems another project might've been killed off too.

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