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Destructoid
Destructoid
Entertainment
Scott Duwe

‘We are Xbox’: New leadership further pledges to bring brand back to its previous glory

Xbox Asha Sharma

A new statement from Xbox leadership is pledging a re-focus on the big gaming brand itself, and that means a "rebrand" back to where it started.

Microsoft Gaming will henceforth be known again as Xbox, according to CEO Asha Sharma and head of Chief Content Officer Matt Booty. A new, lengthy statement released today by the duo veered away from previous "This is an Xbox" marketing and instead promised a pseudo-set of 10 ideals the company will focus on.

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