It's been a busy few months for Microsoft Gaming and Xbox, with Phil Spencer retiring in late February, the new Xbox CEO Asha Sharma stepping up to fill his shoes, and sweeping improvements to the Xbox ecosystem made in recent weeks — the most recent of these being a massive price cut to Xbox Game Pass Ultimate (with the caveat that new Call of Duty games will no longer be on the service day one).
Another interesting move Microsoft is making for its gaming brand is hiring for a new comms role to "protect and elevate the Xbox brand." Officially, the position is titled "Senior Manager, Xbox Brand & Reputation," and whoever assumes it will be responsible for supporting the health of Xbox through "business-critical proactive and reactive work" and building relationships "with key business and industry press as well as analysts."
