The Xbox Game Pass business model has hit its limits, and those limits are defined by Call of Duty.
Last year, Xbox Game Pass Ultimate got a wildly unpopular 50% price hike. Although not officially so, the cause was largely attributed to Call of Duty's day-one inclusion in the service. Call of Duty is a huge franchise and has a similarly huge budget. The entire game's business model revolves around its massive retail sales operation.
