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The Latest Breaking News from American Eagle

Sydney Sweeney’s new movie tanks at box office

After weeks of criticism over the actress’ involvement in an American Eagle advertising campaign, Sydney Sweeney’s new movie has tanked at the box office.

BANG Premier

One ‘Great’ Way Sydney Sweeney’s Jeans Campaign Brouhaha Worked Out For Her, According To A PR Expert

A PR pro weighs in on the "Great Jeans" controversy.

Cinemablend

People Call For Boycott Of Sydney Sweeney’s New Film As Star Breaks Silence Following Ad Scandal

Sydney Sweeney can’t shake the controversy over her American Eagle ad.

Bored Panda

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Machine Gun Kelly Offers Short But Brutal Response To Sydney Sweeney Dating Rumours

Dating rumours first surfaced when the pair were spotted partying in Vegas after Sydney Sweeney split from Jonathan Davino.

Pedestrian.tv

Report shows how American Eagle stores have been affected by Sydney Sweeney campaign

IN FULL

The Independent UK

Foot traffic at American Eagle stores is down 9% after controversial Sydney Sweeney ad: report

The week spanning from August 3 to August 9 took the biggest hit, according to the report, which said foot traffic dropped 9 percent compared to a year earlier.

The Independent UK

Sydney Sweeney's 'Hottest' Ad, As Trump Called It, Sends American Eagle Stock Up 16%—Foot Traffic Sinks Nearly 9%

American Eagle Outfitters Inc. (NYSE:AEO) shares have climbed 16.26% since launching its Sydney Sweeney advertising campaign on July 23, despite new data showing accelerating declines in foot traffic to physical stores.

Benzinga

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Fox News cannot let this Sydney Sweeney thing die

As a liberal minded person, I just want to make the world better for everyone. So the “liberal outrage,” as it has been labeled, is rooted in compassion. Every single thing blamed on us though tends to be the Right just making things up. Like this Sydney Sweeney ad nonsense.

The Mary Sue

The Self-Sustaining Outrage Cycle of Sydney Sweeney's Jeans Ad

Nearly three weeks in, it's getting difficult to remember what everybody was so mad about—or if more than a handful were ever mad at all.

Reason

‘You have to ruffle feathers’: a history of controversial jeans adverts

American Eagle’s Sydney Sweeney ad is the latest in a long line of provocative campaigns striving to ‘cut through’

The Guardian - UK

Fox News whips up another Sydney Sweeney ‘controversy’ by claiming left is ‘melting down’ over old ice cream ad

Without showing any criticism from liberals or progressives over a Baskin-Robbins ad featuring Sydney Sweeney, Fox News ran an entire segment that pushed the narrative that the left was outraged over it.

The Independent UK

Lizzo arms herself with a song and a lot of twerking to mock the Sydney Sweeney controversy that just won’t end

The controversial way Lizzo targeted Sydney Sweeney.

We Got This Covered

Billboard in LA vandalized with message declaring ‘Proud Boys love Sydney Sweeney’ as jeans ad fallout continues

A billboard in Los Angeles has been vandalized to declare, “Proud Boys love Sydney Sweeney”

The Independent UK

Piers Morgan receives backlash after accusing Beyoncé of ‘cultural appropriation’ over denim campaign

His post came amid ongoing controversy surrounding Sydney Sweeney’s American Eagle advert, in which a play on the words ‘genes’ and ‘jeans’ prompted criticism for allegedly invoking eugenics-era ideology

Evening Standard

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International Business Times UK

Who Is 'Blue Genes' Singer Ash Ruder — And Why Her Song Is Trending Amid the Sydney Sweeney Jeans Ad Controversy

Ash Ruder's 2022 song Blue Genes is trending after confusion with Sydney Sweeney's American Eagle ad. Though unrelated, both use a 'jeans and genes' pun, sparking viral attention and millions of views for Ruder.

Bored Panda

Influencer Slammed For Flipping Off Sydney Sweeney Ad, Making “Racist” Commentary In Viral Post

"The jealousy is off the charts."

Cinemablend

Sydney Sweeney's Brother Is Out There Joking About 'Them Good Jeans' In His Latest Post

He's definitely not talking about denim.

Creative Bloq

Beyoncé versus Sydney Sweeney: two denim ads, one dangerous divide in brand storytelling

Only one got Gen Z right.

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news in one place.

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The Independent UK

Chris Cuomo trolled for falling for AOC deepfake video about Sydney Sweeney

NewsNation anchor digs in after failing to spot that video of congresswoman calling American Eagle jeans campaign racist was fake, despite its being labelled ‘parody 100% made with AI’

The Conversation

Why Sydney Sweeney’s American Eagle campaign is part of a wider cultural backlash

Actress Sydney Sweeney is once again embroiled in controversy. This time the debate isn’t centred around Sweeney selling soaps infused with her bathwater or posting pictures of MAGA-inspired red caps. Instead, the Euphoria star is making rounds for her role in a contentious ad campaign with American Eagle Outfitters.

Barchart

Will This Stock Be the Next Retail Sector Short Squeeze After American Eagle?

This stock has nearly 21% of its float sold short, making it a prime target for a short squeeze.

The Guardian - US

Stephen Colbert on Ghislaine Maxwell meeting with feds: ‘We know exactly what they talked about’

Late-night hosts discuss Maxwell’s prison transfer and Donald Trump’s press conference on the White House roof

Benzinga

Trump Tweets Trigger Stock Swings For Tesla, Boeing, Pfizer—And An Insider Trading Inquiry

When President Donald Trump hits "post" on Truth Social, Wall Street braces for impact.

Euronews

UK regulatory watchdog ASA bans Zara ads for portraying ‘unhealthily thin’ models

Two advertisements from fashion giant Zara have been deemed “socially irresponsible” and banned for featuring models that appeared “unhealthily thin”.

The Guardian - US

Sydney Sweeney: the Hollywood up-and-comer who started a culture war

The Euphoria and Anyone But You star has one of the most promising careers within young Hollywood but controversy has stuck to her

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