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Benzinga
Benzinga
Business
Rishabh Mishra

Sydney Sweeney, Travis Kelce Collabs Net American Eagle 700,000 New Customers But It Braces For $70 Million Hit From Trump's Tariffs

Sydney Sweeney Travis Kelce American Eagle Donald Trump AEO American Eagle Outfitters NFL NYSE
Sydney,Sweeney,At,The,Lacma,Art+film,Gala,Presented,By,Gucci

American Eagle Outfitters Inc. (NYSE:AEO) is riding a massive wave of success from celebrity marketing campaigns featuring actress Sydney Sweeney and NFL star Travis Kelce, which attracted over 700,000 new customers in the second quarter.

However, the company is tempering its outlook as it prepares for an estimated $70 million impact from tariffs in the second half of the year, it announced in its second quarter earnings call on Wednesday.

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