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Fortune
Fortune
Eva Roytburg

‘Love Story’ for markets: Travis Kelce unveils American Eagle collection right after Taylor Swift engagement

Taylor Swift Travis Kelce American Eagle
Taylor Swift hugs her boyfriend Travis Kelce on the field, wearing gloves and red lipstick. (Credit: David Eulitt—Getty Images)

When Taylor Swift announced her engagement to Travis Kelce this week, fans got more than just a ring reveal. Within 24 hours, the Kansas City Chiefs star unveiled a new collaboration with American Eagle, complete with the camo fits and earthy tones that define Kelce’s personal style.

The collaboration notably features a diverse lineup of young athletes and creators modeling the pieces; a notable shift away from the Sydney Sweeney “good jeans” controversy that has dominated American Eagle discourse of late, Reid Litman, a Gen-Z marketing expert, told Fortune. 

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