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Wajeeh Khan

American Eagle Is Doubling Down on Sydney Sweeney. Should You Buy AEO Stock Here?

Sydney Sweeney American Eagle AEO Travis Kelce

American Eagle (AEO) shares soared as much as 35% this morning after the fashion retailer said its recent Sydney Sweeney ad campaign generated “unprecedented new customer acquisitions.”

While the aforementioned campaign featuring the “Euphoria” actress sparked controversy, the firm’s management confirmed today that it’s “not going anywhere.”

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