Despite generating significant buzz with Sydney Sweeney's controversial marketing campaign, American Eagle Outfitters (AEO) faces fundamental challenges that celebrity endorsements can't fix, according to Bank of America analysts, who downgraded the stock to "Underperform."
Earlier this month, the "Euphoria" star's fall denim campaign sparked a meme stock mania. Moreover, American Eagle stock gained 23% on Aug. 4, after President Trump praised the marketing on Truth Social.
