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The Independent UK
The Independent UK
World
Rachel Dobkin and Karl Matchett

American Eagle shares surge after controversial Sydney Sweeney ad despite sales drop

Sydney Sweeney American Eagle Donald Trump MAGA Travis Kelce

Shares in clothing company American Eagle have surged after a controversial ad featuring Sydney Sweeney backed by President Donald Trump and his MAGA base - though actual sales are slightly down.

Shares in the company rose by almost a quarter overnight (23.5 per cent), equivalent to around a $500 million bump in market value.

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