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The Latest Breaking News from AdImpact

AdImpact: Super Bowl Viewing Peaked at 115.5M

Viewing peaked at 115.5M right before the half-time show

TV Tech

How the Iowa caucuses work, why they're first — and why they're significant

Why does Iowa dominate the political conversation every four years around this time, and how do the caucuses even work? Let's explore why they matter in 2024.

WEKU

Vivek Ramaswamy resumes 'idiotic' TV ad spending

It comes after Mr Ramaswamy called TV ad spending ’idiotic’ and ‘a trick that political consultants use to bamboozle candidates who suffer from low IQ’

The Independent UK

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Trump predicts Vivek Ramaswamy will drop out of 2024 race after major campaign move

Ramaswamy pulled TV ads weeks ahead of Iowa caucuses

The Independent UK

AdImpact Launches Potomac Political Media Buying Software

AdImpact said that Potomac simplifies the buying process, saving users more than half their manual work time

TV Tech

Iowa's two campaigns: Donald Trump's rivals search for paths to stop him as he blazes his own trail

Nikki Haley has booked her largest venue in Iowa since launching her campaign

The Independent UK

Barbenheimer: Oppenheimer Topped Summer Movie Trailer Ad Airings

Oppenheimer has more than double Barbie’s ad airings on linear television and double Barbie’s television ad impressions according to ad impact

TV Tech

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Ohio election that revolves around abortion rights fueled by national groups, money

An Associated Press analysis of campaign finance data shows that supporters and opponents of a proposed constitutional amendment change in Ohio are largely funded by out-of-state donors, despite repeated messaging about the need to get such interests out of Ohio politics

The Independent UK

Republican primary spending projected to approach or surpass $1 billion

With a big field, a former president, well-heeled politicians and two billionaires running, this is likely to be the most money ever spent to win the GOP presidential nomination.

WEKU

AdImpact Names Don Norton General Manager

Former Google executive was a strategic adviser to the company

Broadcasting & Cable

Cross Screen Media, AdImpact Partner on Local Cross-Screen Measurement

They are working to bolster ScreenImpact with near real-time detection of local broadcast advertisements

TV Tech

At the Races: Bank shots - Roll Call

The CQ Roll Call newsroom tracks campaigns nationwide, sharing the best stories, with some extras, in the At the Races newsletter.

Roll Call

Georgia’s runoffs have helped one Atlanta TV station rake in nearly $232M in political advertising in under two years

WSB-TV leads the nation in political advertising, thanks in no small part to Georgia’s rules on runoff elections.

Fortune

Almost $80 million is spent on TV ads for Georgia's 4-week Senate runoff

And spending by groups supporting Democratic incumbent Sen. Raphael Warnock has more than doubled contributions from groups backing Republican challenger Herschel Walker.

WEKU

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Los Angeles Times

Democrat Christy Smith knows she’s going to lose her California congressional race. She blames her own party

LOS ANGELES — The race for a hotly contested Los Angeles-area congressional district had not been called, but Democrat Christy Smith sensed she would end up on the losing end. And she felt there was a clear reason why.

Tribune News Service

Ads against Abbott, other Texas Republicans by shadowy group test campaign ethics law

AUSTIN, Texas — The third biggest spender in Texas elections this year is a shadowy group that has not disclosed any information to the state, and is testing the limits of campaign ethics law, experts said.

The Guardian - US

Unregulated, unrestrained: era of the online political ad comes to midterms

Parties once focused on TV but now a billion-dollar effort embraces the highly targeted and almost rule-free digital world

Los Angeles Times

GOP campaign ads have demonized Pelosi for years

WASHINGTON — Republicans and allied groups nationwide pumped about $50 million into campaign ads this cycle invoking, condemning or demonizing House Speaker Nancy Pelosi, according to an analysis from AdImpact, an ad-tracking firm.

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news in one place.

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Tribune News Service

Democrats prepare for loss of Congress as voters break late to GOP

Democrats’ prospects for holding onto Congress are fading a week before the U.S. election as voters focus on economic concerns rather than the rollback of abortion rights, bolstering Republicans who have made inflation a central issue in the race.

Los Angeles Times

Caruso spending $53 million on relentless ad war against Bass, a 13-1 advantage

LOS ANGELES — Businessman Rick Caruso will end his campaign for mayor of Los Angeles much as he started it — pounding away with a television advertising campaign that attempts to persuade Angelenos he is the kind of independent problem solver who can overcome entrenched and corrupt interests at City…

The Texas Tribune

Dark-money group features Uvalde shooter footage in ad criticizing Abbott’s gun policies

The ad drew swift pushback from Republicans criticizing its use of the gunman’s image.

WEKU

Want to know what message midterm candidates think will win? Follow the money

Ad spending by Democrats on abortion-related messaging took off after the Supreme Court overturned Roe v. Wade. Meanwhile, Republican spending on crime ads tripled in September.

The Independent UK

Trump super PAC reserves millions in airtime in key states

Former President Donald Trump is finally opening his checkbook and reserving millions of dollars in airtime for ads to bolster his endorsed candidates in key midterm races just one month before Election Day

The Philadelphia Inquirer

As campaign struggles, Doug Mastriano plans ‘40 days of fasting and prayer’

PHILADELPHIA — It was billed as a blockbuster, but ended up a flop. If Doug Mastriano’s “big rally” last weekend were a movie, its Rotten Tomatoes score would be in the single digits.

The Philadelphia Inquirer

Mehmet Oz is barely advertising on Facebook, while John Fetterman’s ads are seen millions of times

PHILADELPHIA — All summer, John Fetterman had Facebook to himself.

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