
AdImpact said it has increased its forecast for political ad spending in 2024 to $10.7 billion, from an earlier estimate of $10.2 billion.
For broadcast, total spending is expected to be $5.4 billion, up from the original forecast of $5.1 billion

AdImpact said it has increased its forecast for political ad spending in 2024 to $10.7 billion, from an earlier estimate of $10.2 billion.
For broadcast, total spending is expected to be $5.4 billion, up from the original forecast of $5.1 billion