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Jon Lafayette

New Forecast Sees Political Ad Spending Hitting $10.7 Billion in 2024

Election Ad Campaign Spending.

AdImpact said it has increased its forecast for political ad spending in 2024 to $10.7 billion, from an earlier estimate of $10.2 billion.

For broadcast, total spending is expected to be $5.4 billion, up from the original forecast of $5.1 billion

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