New data from AdImpact indicates that viewing for Super Bowl LVIII may have peaked at 115.5 million and that most viewers watched the game on linear television (59%), while 14% watched on YouTube TV. Twenty-seven percent watched on other various streaming services.
Official Nielsen numbers aren't yet available but the AdImpact data puts the game on track to possibly beat out last year's Super Bowl, which had over 115 million viewers.
