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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Vizio Expands Work With AdImpact Ahead of Elections

VIZIO AdImpact
Election Ad Campaign Spending.

Vizio said it has extended its relationship with AdImpact, licensing AdImpact’s proprietary catalog of political commercials ahead of the upcoming election. 

AdImpact uses data from Vizio’s Inscape unit to help buyers plan, target and measure political campaigns across Vizio’s connected TV inventory.

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