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TV Tech
TV Tech
George Winslow

AdImpact Launches Potomac Political Media Buying Software

AdImpact
AdImpact.

ALEXANDRIA, Va.—The ad intelligence company AdImpact has launched a new political media buying software solution, Potomac, which the company is billing as a first of its kind centralized platform for planning, buying, revising, and reconciling political media campaigns.

With its advanced features and intuitive interface, AdImpact said that Potomac simplifies the buying process, saving users more than half their manual work time.

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