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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Insurer Progressive Had Most National and Local Ad Impressions, AdImpact Reports

Progressive Commercial.

Insurance company Progressive led all advertisers in national and local impressions in June and July, according to AdImpact’s new TV intelligence platform, which measures broadcast, cable and connected TV advertising at the local level.

Because it focuses on political advertising, AdImpact’s platform collects data from all 210 designated market areas. Its platform now collects national and local impressions across all industries.

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