Insurance company Progressive led all advertisers in national and local impressions in June and July, according to AdImpact’s new TV intelligence platform, which measures broadcast, cable and connected TV advertising at the local level.
Because it focuses on political advertising, AdImpact’s platform collects data from all 210 designated market areas. Its platform now collects national and local impressions across all industries.
“As the television landscape continues to evolve, advertisers demand real-time insights into the markets and channels they’re investing in,” AdImpact general manager, data solutions Don Norton said. “The introduction of our user-friendly platform will equip advertisers and media owners with the insights they need to make smart business decisions across traditional and streaming environments.”
During June and July, Progressive has registered 3.267 billion impressions to lead all advertisers. Toyota was No. 2 with 2.899 billion and Max had 2.891 billion.
All advertisers tallied 296 billion impressions for the four measured weeks in June and July, AdImpact said, down 13.3% from the previous four weeks.
Nexstar Media Group delivered the most impressions to advertisers in local DMAs with 15.463 billion, followed by Gray Television at 12.657 billion and E.W. Scripps at 12.634 billion,
New York, the No. 1 market, had 30.2 billion impressions, followed by Los Angeles with 13.3 billion impressions and Philadelphia with 10.9 billion.
