As President Biden and former President Trump prepare for their highly anticipated face-to-face showdown at the CNN Presidential Debate, both campaigns are intensifying their efforts in the ad wars across various media platforms.
The Biden campaign kicked off the day with a significant seven-figure 'media blitz' aimed at highlighting what they perceive as the risks of re-electing Trump for a second term. Their ads are set to run on prominent websites such as Buzzfeed, USA Today, CNN, El Tiempo Latino, Telemundo, theGrio, and the Atlanta Journal-Constitution. Additionally, full-page ads were placed in the print editions of USA Today.
Biden campaign's senior spokesperson, Kevin Munoz, emphasized the contrasting visions of the two candidates, with Biden portrayed as fighting for the American people while Trump's focus is deemed self-serving.
AdImpact, a reputable ad tracking firm, reported that the Biden campaign had reserved $2 million in ad placements for Thursday alone, showcasing their dominance in the TV ad wars.
On the other side, the Trump campaign unveiled two new ads for debate day, marking their first spots since the conclusion of the GOP primaries several months ago. One ad, titled 'Promises,' criticizes Biden's economic record and immigration policies. The second ad, 'Who is laughing Now,' questions Biden's physical capabilities and hints at Vice President Harris as a potential successor.
While the Trump campaign did not disclose the exact amount allocated for their one-day ad buy, AdImpact estimated their reservations to be around $100 thousand.
With both campaigns ramping up their advertising efforts, the stage is set for a fierce battle not only at the debate but also in the digital and TV ad space as they strive to sway voters in this closely watched rematch.
