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The Latest Breaking News from WPP

Nothing in this Coca-Cola ad is real, but get used to it

Nvidia, WPP and The Coca-Cola Company combine to reveal new generative AI tools at Siggraph.

Creative Bloq

Brian Lesser Returns To GroupM as Global CEO

Executive had headed AT&T’s Xandr, InfoSum

Broadcasting & Cable

Top WPP advertising executive hit by scammers using voice cloning attack

AI-powered scams are getting more dangerous and businesses need to be as vigilant as ever.

TechRadar

From analysis to the latest developments in health,
read the most diverse news in one place.

CEO of world’s biggest ad firm targeted by deepfake scam

Exclusive: fraudsters impersonated WPP’s CEO using a fake WhatsApp account, a voice clone and YouTube footage used in a virtual meet

The Guardian - US

Google’s Gemini AI to help write and narrate ads for marketing behemoth WPP

The narration system will use Gemini 1.5 Pro to create customisable video narration scripts, which are then sent to London startup Eleven Labs to generate a voice to narrate videos

Evening Standard

Ad market still in the mire warns S4 Capital boss Sir Martin Sorrell

Advertising guru Sir Martin Sorrell admitted today to a “difficult” year due to recession fears and higher interest rates as his S4 Capital made a loss of £6 million.

Evening Standard

Ad giant WPP sees profit slump as tech giants slash spending

WPP saw a 70% slump in profits for the year as big tech pulled back on advertising amid a sluggish global market.

Evening Standard

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Ad guru Martin Sorrell warns to rocky year to come

Tech giants cut back on marketing spend

Evening Standard

Revealed: more than 160 representatives with climate-denying track records got Cop28 access

UN organizers allow groups that have obstructed fossil fuel regulations and other climate action to attend, watchdog finds

The Guardian - US

Revealed: over 160 representatives with climate-denying track records got Cop28 access

UN organizers allow groups that have obstructed fossil fuel regulations and other climate action to attend, watchdog finds

The Guardian - US

WPP cuts forecasts again as takeover talk swirls around ad group

A GLOBAL slowdown in spending by US tech giants forced WPP into its second revenue warning this year amid wider caution among big consumer goods giants.

Evening Standard

‘In tatters’: can Martin Sorrell return S4 Capital to top table of ad world?

‘Faster, cheaper, better’ digital model that helped build business into £5.2bn company has been hit hard by advertising recession

The Guardian - UK

S4 shares crash as Sorrell warns clients cutting spend amid ‘fears of recession’

S4 has now cut sales forecasts for the second time in three months

Evening Standard

FTSE 100 Live: Shares higher, pound up on US jobs report, WPP slides as tech slowdown hits profits

WPP shares have fallen sharply after the advertising and marketing group revealed delays in spending by tech sector clients.

Evening Standard

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Evening Standard

Tech giants cut ad spending in blow to WPP and global economy

Amazon and Apple turn cautious in hit to ad spend

Evening Standard

Boost for London creative sector as Havas swoops for Uncommon

Uncommon has made ads for Google and ITV, as well as British Airways’ safety briefing starring Ncuti Gatwa and Emma Raducanu

Birmingham Post

Staff more likely to get a pay rise and be promoted if they don't work from home, WPP CEO says

WPP has officially opened its landmark office in Manchester city centre

Birmingham Post

Advertising giant WPP opens landmark office on former Granada Studios site

The office had originally been expected to open in early 2022

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StockNews.com

1 Advertising Stock to Buy Today, 2 to Sell

The advertising industry is evolving thanks to technological advancements and the rise of digital and smart advertising solutions. Therefore, investors could look to buy fundamentally strong advertisement stock WPP plc (WPP). On the other hand, Magnite (MGNI) and Troika Media Group (TRKA) could be best avoided, given their weak fundamentals.…

Bangkok Post

China, India have fewer people than the UN thinks

In April, the United Nations estimated that India had overtaken China as the world's most populous country. While the announcement received a great deal of media attention, India's 2024 census will likely reveal that the UN's projections have been vastly overestimated.

Axios

Generative AI comes for advertising

The world's largest advertising companies are helping to usher in these changes quickly by introducing new creative solutions for advertisers now.

Axios

Vice Media files for Chapter 11 bankruptcy

It marks a significant fall from grace from what was one of the most highly-valued media startups.

Evening Standard

WPP warns of ad spend cutbacks by US tech giants

UK revenue grew by 7.4%, thanks to consumer goods firms spending more

The Guardian - UK

Sir Martin Sorrell reveals cancer treatment

S4 Capital boss says it’s almost ‘business as usual’ after keyhole surgery to remove tumour

The Guardian - UK

KKR in talks to buy stake in public relations company FGS Global

US firm reportedly seeks to buy more than 30% of FGS in deal that would give it enterprise value of about $1.4bn

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