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The Latest Breaking News from WPP

Amazon's sweeping RTO mandate might end up being more lax in Europe than in the U.S., report says

Amazon's workers in the U.K. have a legal right to request flexible work, while those in the Netherlands are following earlier guidance on hybrid work.

Fortune

Global ad giant WPP issues sweeping RTO mandate for its 114,000 staff, calling them back to the office 4 days a week

"I believe that we do our best work when we are together in person," CEO Mark Read wrote in the memo viewed by Fortune.

Fortune

When two advertising giants merge, how are creatives affected?

The true impact of the Omnicom/IPG merger: explained.

Creative Bloq

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Omnicom Inks $13 Billion Deal For Interpublic: Will It Topple WPP As Top Ad Company?

Omnicom Group and Interpublic Group are nearing a $13–$14 billion merger to create the largest advertising company, reshaping the industry amidst AI challenges and competition.

Benzinga

FTSE drops further as pound slides to two-month low

London’s top index finished 47.90 points, or 0.58%, lower to end the day at 8,258.64.

Evening Standard

How Europe’s tech-shy Fortune 500 is embracing AI

The Fortune 500 Europe has a feeble share of tech companies. But its industrial giants are increasingly turning to generative AI.

Fortune

WPP offloads stake in FGS Global for £611 million

Marketing giant WPP has sold its stake in public relations firm FGS Global for £611 million.

Evening Standard

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Nothing in this Coca-Cola ad is real, but get used to it

Nvidia, WPP and The Coca-Cola Company combine to reveal new generative AI tools at Siggraph.

Creative Bloq

Brian Lesser Returns To GroupM as Global CEO

Executive had headed AT&T’s Xandr, InfoSum

Broadcasting & Cable

Top WPP advertising executive hit by scammers using voice cloning attack

AI-powered scams are getting more dangerous and businesses need to be as vigilant as ever.

TechRadar

CEO of world’s biggest ad firm targeted by deepfake scam

Exclusive: fraudsters impersonated WPP’s CEO using a fake WhatsApp account, a voice clone and YouTube footage used in a virtual meet

The Guardian - US

Google’s Gemini AI to help write and narrate ads for marketing behemoth WPP

The narration system will use Gemini 1.5 Pro to create customisable video narration scripts, which are then sent to London startup Eleven Labs to generate a voice to narrate videos

Evening Standard

Ad market still in the mire warns S4 Capital boss Sir Martin Sorrell

Advertising guru Sir Martin Sorrell admitted today to a “difficult” year due to recession fears and higher interest rates as his S4 Capital made a loss of £6 million.

Evening Standard

Ad giant WPP sees profit slump as tech giants slash spending

WPP saw a 70% slump in profits for the year as big tech pulled back on advertising amid a sluggish global market.

Evening Standard

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Evening Standard

Ad guru Martin Sorrell warns to rocky year to come

Tech giants cut back on marketing spend

The Guardian - US

Revealed: more than 160 representatives with climate-denying track records got Cop28 access

UN organizers allow groups that have obstructed fossil fuel regulations and other climate action to attend, watchdog finds

The Guardian - US

Revealed: over 160 representatives with climate-denying track records got Cop28 access

UN organizers allow groups that have obstructed fossil fuel regulations and other climate action to attend, watchdog finds

Evening Standard

WPP cuts forecasts again as takeover talk swirls around ad group

A GLOBAL slowdown in spending by US tech giants forced WPP into its second revenue warning this year amid wider caution among big consumer goods giants.

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The Guardian - UK

‘In tatters’: can Martin Sorrell return S4 Capital to top table of ad world?

‘Faster, cheaper, better’ digital model that helped build business into £5.2bn company has been hit hard by advertising recession

Evening Standard

S4 shares crash as Sorrell warns clients cutting spend amid ‘fears of recession’

S4 has now cut sales forecasts for the second time in three months

Evening Standard

FTSE 100 Live: Shares higher, pound up on US jobs report, WPP slides as tech slowdown hits profits

WPP shares have fallen sharply after the advertising and marketing group revealed delays in spending by tech sector clients.

Evening Standard

Tech giants cut ad spending in blow to WPP and global economy

Amazon and Apple turn cautious in hit to ad spend

Evening Standard

Boost for London creative sector as Havas swoops for Uncommon

Uncommon has made ads for Google and ITV, as well as British Airways’ safety briefing starring Ncuti Gatwa and Emma Raducanu

Birmingham Post

Staff more likely to get a pay rise and be promoted if they don't work from home, WPP CEO says

WPP has officially opened its landmark office in Manchester city centre

Birmingham Post

Advertising giant WPP opens landmark office on former Granada Studios site

The office had originally been expected to open in early 2022

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