Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Alex Wood Morton

WPP’s CEO Mark Read is making a surprise departure. How he led the advertising giant through its toughest chapter

(Credit: Jillian Edelstein for Fortune)

CEO Agenda provides unique insights into how leaders think and lead and what keeps them busy in a world of constant change. We look into the lives, minds and agendas of CEOs at the world’s most iconic companies.

Mark Read doesn’t fear change—he embraces it. In 2018 he took over WPP, one of the world’s largest advertising groups by revenue, and was immediately forced to navigate the toughest chapter in its 40-year history. Today, he announced his departure, sending shockwaves through the advertising world. Fortune exclusively spoke with Read ahead of the announcement to discuss his legacy and his views on the future of the industry.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.