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The Latest Breaking News from WPP

Leidos Bets On AI With VML To Strengthen US Defense

Leidos Inc. (NYSE:LDOS) and VML, a subsidiary of WPP Plc (NYSE:WPP), have unveiled Imperium, an artificial intelligence (AI) platform engineered to bolster U.S. information operations by assisting defense agencies in the timely detection and effective countering of emerging national security threats.

Benzinga

FTSE 100 falls from record highs as Lloyds and HSBC struggle

The FTSE 250 ended up 11 points, 0.1%, at 22,052.83.

Evening Standard

Creative job losses are rising – and we need to talk about it

We need to think about how to respond.

Creative Bloq

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FTSE 100 edges down despite hopes of end to Russia-Ukraine war

Evening Standard

WPP profits dive 71% as clients cut ad spending amid Trump’s tariffs rollout

Advertising group halves interim dividend after pre-tax profit plunges to £98m in first half of its financial year

The Guardian - UK

WPP reveals around 4,000 roles cut in past six months as profits tumble

The group reported pre-tax profits tumbling to £98 million for the six months to June 30, down from £338 million a year earlier.

Evening Standard

WPP profits slump and dividend halved as clients slash ad and marketing spending

New boss faces tough handover with like for like revenues for the year expected to be 3% to 5% lower than 2024

Evening Standard

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Ad agency WPP asked to work on campaign nudging UK savers to invest in shares

Exclusive: City-funded campaign is endorsed by government, and aims to increase financial risk-taking in effort to spur growth

The Guardian - UK

Miners help propel FTSE 100 to new record high

Mining stocks climbed after US President Donald Trump said he would enact a 50% copper tariff in August, sending copper prices higher.

Evening Standard

WPP names senior Microsoft boss Cindy Rose as new CEO

Tech sector boss chosen to help develop AI and digital offerings and rebuild battered share price

The Guardian - UK

WPP hires Microsoft executive Cindy Rose as new boss

Cindy Rose will step into the position from September 1, taking over from current boss Mark Read.

The Independent UK

FTSE 100 Live 10 July: Miners power record-breaking index, WPP appoints new CEO

A 1% mining-led surge today took the FTSE 100 index into new territory as London’s top flight joined the recent toppling of stock market records.

Evening Standard

WPP alerts over profits after worsening trading

The marketing giant said clients are pulling back their spending while new business is also drying up.

Evening Standard

WPP warns of lower profits as clients slash ad spend in 'deteriorating' market

Ad giant says June performance was worse and expected with no sign of a pick up on the horizon in the second half

Evening Standard

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Evening Standard

FTSE 100 Live 09 July: WPP shares slide, builders pay £100m after CMA probe

A 16-year low for WPP shares and heavy selling of copper miners today failed to stop the FTSE 100 index edging closer to record territory.

International Business Times UK

Who Is Mark Read: Leadership Stint at WPP, Resignation, and Views on Future of Advertising

The Independent UK

Babcock shines but FTSE 100 gives up early gains

The FTSE 100 index closed down 40.24 points, 0.5%, at 8,718.75.

Evening Standard

FTSE 100 dips while markets watch for US-China talks progress

The FTSE 100 index fell 5.63 points, 0.1%, at 8,832.28

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The Guardian - UK

The ‘death of creativity’? AI job fears stalk advertising industry

WPP and others roll out AI-generated campaigns as Facebook owner Meta plans to let firms create their own ads

Evening Standard

WPP boss Mark Read to step down amid AI pressure on advertising

Mr Read took over the top role at the advertising company in 2018 amid a period of upheaval following the resignation of Sir Martin Sorrell.

The Guardian - UK

WPP chief Mark Read to step down as ad agency battles AI

CEO to leave global advertising group after three decades, with shares at lowest level in about five years

Evening Standard

FTSE 100 Live 09 June: WPP boss to step down, tech firm backs £1.8bn takeover

Hopes of a record push by the FTSE 100 index faded today amid the uncertainty of US-China trade talks and prospect of key economic releases later this week.

International Business Times UK

Paramount–Skydance Merger in Crisis: Trump Lawsuit and Cost Cuts Jeopardise Deal

Paramount's board is wary of approving a settlement that could be seen as a bribe while awaiting FCC clearance.

Fortune

WPP’s CEO Mark Read is making a surprise departure. How he led the advertising giant through its toughest chapter

Read has embraced AI’s potential while relying on WPP’s core strength—creativity, which will be more important than ever.

Fortune

Deepfakes gave AI a bad rap but the tech has real uses—it just needs guardrails, experts say

AI leaders have a “duty” to make sure the technology is used in a responsible way, said Daniel Hulme, CEO of Satalia.

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