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Evening Standard
Evening Standard
Business
Holly Williams

WPP’s annual outlook cut once again after ‘unacceptable’ performance

WPP Cindy Rose Mark Read Microsoft United Kingdom VML WPP Media
WPP has slashed its annual outlook once again (PA) - (PA Archive)

Global marketing communications giant WPP has slashed its annual outlook once again after new boss Cindy Rose admitted the firm’s recent performance was “unacceptable”.

The group said it now expects full-year like-for-like underlying revenues to fall by 5.5% to 6%, having previously guided for a decline of 3% to 5%, while it also cut its profitability guidance.

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