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The Latest Breaking News from VML

How Nestlé turned a chocolate heist into a masterclass in brand building

When thieves made off with a truckload of KitKats, Nestlé's marketing team decided the best crisis response was to make a joke of it—it’s European marketing head explains how it pulled off the feat.

Fortune

From Documentary Storytelling to Global Advertising: An Editor’s Creative Evolution

Documentary filmmaking and TV advertising rarely occupy the same creative lane. One observes life as it unfolds, while the other breaks down ideas into seconds of visual impact.

inkl

Jurassic fashion? T-Rex leather could reshape luxury industry says VML's Dimitri Guerassimov

To create the leather, scientists started with fragments of fossilised T-Rex collagen, then used AI and computational biology to reconstruct the missing genetic code.

Euronews

From analysis to the latest developments in health,
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Kit-Kat tweaks its logo in delightful new print ads

The brand's slogan comes to life in these clever posters.

Creative Bloq

Your next iPhone case could be made from lab-grown T-Rex leather thanks to ‘world first’ technology — but experts say otherwise

VML is unveiling the world's first T-Rex leather product in Amsterdam, marking the beginning of a manufacturing revolution.

TechRadar

WPP to sell assets and cut jobs in radical shake-up to counter AI threat

Group aims to be ‘simpler, lower-cost, AI-enabled business’ and achieve £500m of annual savings by 2028

The Guardian - UK

WPP’s annual outlook cut once again after ‘unacceptable’ performance

Former Microsoft UK head Cindy Rose is leading turnaround efforts after taking over from ex-chief executive Mark Read last month.

Evening Standard

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Leidos Bets On AI With VML To Strengthen US Defense

Leidos Inc. (NYSE:LDOS) and VML, a subsidiary of WPP Plc (NYSE:WPP), have unveiled Imperium, an artificial intelligence (AI) platform engineered to bolster U.S. information operations by assisting defense agencies in the timely detection and effective countering of emerging national security threats.

Benzinga

An AI-powered Coca-Cola ad campaign mistakenly invented a book by a famous author

A new ad campaign from Coca-Cola appears to mistakenly attribute a non-existent J.G. Ballard work to the author.

Fortune

T. rex researchers eviscerate 'misleading' dinosaur leather announcement

Companies claim that Tyrannosaurus rex leather could soon be entering the luxury fashion market, but dinosaur researchers say you can't make genuine T. rex skin.

LiveScience

Mothers deported by Trump ‘denied’ chance to transfer custody of children, lawyer says

Two women and their children, who are US citizens, held in ‘complete isolation’ before being put on flight to Honduras

The Guardian - US

Coca-Cola's logo free-for-all makes a refreshing change

Throw out those brand guidelines.

Creative Bloq

WPP cuts forecasts again as takeover talk swirls around ad group

A GLOBAL slowdown in spending by US tech giants forced WPP into its second revenue warning this year amid wider caution among big consumer goods giants.

People

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