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Euronews
Euronews
Theo Farrant

Jurassic fashion? T-Rex leather could reshape luxury industry says VML's Dimitri Guerassimov

VML Luxury Euronews Culture

What if luxury leather didn’t come from animals at all - but from a creature that went extinct 68 million years ago?

Euronews Culture met Dimitri Guerassimov, the Global Chief Creative Officer at VML, at this year's Cannes Lions International Festival of Creativity, where the team behind T-Rex Leather picked up four major awards, including Gold, Silver and Bronze Lions across PR, innovation and B2B categories.

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