Brands can very precious about their logos. The typical brand manual comes with several pages of guidelines including unlikely examples of skewed, warped and similarly distorted applications with big red crosses over them. Logo on a slant? Forbidden. Logo on a busy background? Banned under pain of death, or at least an angry email and a high-level investigation.
But how do you police that when you're a brand like Coca-Cola. You have one of the best logos of all time, but it appears in impressionistic hand-drawn signs at shops and bars all over the world. Well, in it's latest campaign, it's decided to just chill out and roll with it, and it's a winning move. As of now, 'Every Coca-Cola is Welcome' (Aww!)
